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Coverage, 17 podcast conversations, videos, bios and headshots, all in one place.

Press
ProfileThe LA Data Scientist Teaching Retail Brands to Play Moneyball
How a Los Angeles data science agency helps retail brands find the high-leverage numbers hiding in their own data.
Oct 2026
By Tim SheaAre the Best Retail Brands Playing Moneyball?
Elite retail brands win the way the Oakland A's did. Tim lays out the five disciplines behind it.
Sep 2026
FeatureThe Wrong Number Retailers Chase: The Case for Lifetime Value Over Revenue Per Sale
The gap between what a customer spent today and what she's actually worth is where retailers leave money on the table.
Aug 2026
FeatureTim Shea of Latticework Insights on Why Your Dashboard Is Not the Problem
Dashboards fail without agreement on the metrics and a data culture to match.
Jun 2026Podcast & article
Humans Are the Weakest Link in Your Data Strategy
On Retail Unwrapped, Tim tells Shelley Kohan why the hardest part of an analytics rollout was never the pipeline.
Jun 2026Lesson
When More Data Means Less Clarity: The Hidden Cost of Fragmented Business Intelligence
A TED-Ed lesson built on Tim's conversation about data sprawl and human expertise in an AI world.
Apr 2026Quoted
Will AI Ads Ruin Perplexity's Simple Charm?
Commentary from Tim on what ads inside AI answers mean for search behaviour.
May 2024
Podcast appearances
In Clear FocusIs Your Dashboard Lying To You?Nov 2026
Selling on GiantsFix Fragmented eCommerce Data: The SMART FrameworkOct 2026
CPG InsidersStop Guessing. Start Growing With Data and AIOct 2026
Great Mondays RadioDomain Expertise Is the New OilOct 2026
Startups With StuA Solopreneur's Perspective on EntrepreneurshipOct 2026
The New MoatHow to Turn Data Chaos into GrowthAug 2026
Richer RetailerWhat a Customer Is Actually Worth to Your StoreAug 2026
The Agentic CMOThe AI Foundations Leader: Building Smarter Marketing SystemsJul 2026
Retail UnwrappedHumans Are the Weakest Link in Your Data StrategyJun 2026
Transform NOWAgentic AI Organization DesignJun 2026
High Voltage Business BuildersIs AI Making Us Dumber?May 2026
Hollywood ValleyWhat's Data Actually Good For?May 2026
What Gets MeasuredDialing In Marketing Performance DashboardsApr 2026
The Entrepreneur's LogbookWhy Human Expertise Trumps Hype in an AI WorldApr 2026
Coffee N°5How to Brew an AI-Proof BrandDec 2024
Founder's StoryUsing AI to Build Million-Dollar Brands: Super Vision StudioNov 2024
Everything They KnowAll Your Data Are Belong to UsMar 2020Video
Bios & headshots
Short bio
Tim Shea is the founder and CEO of Latticework Insights, a Los Angeles data science agency that helps retail and DTC brands become elite retail brands. He has spent 25 years at the intersection of data science, marketing and technology, working with brands including the NBA, UFC, Reddit, Pepsi and Nissan.
Long bio
Tim Shea is the founder and CEO of Latticework Insights, a data science agency that helps retail and DTC brands build tailored data infrastructure, unlock real analytics, and cut through the noise in their data.
Tim has spent 25+ years at the intersection of data science, marketing and technology, working with more than 70 brands, including Pepsi, Nissan, Reddit, the NBA, UFC, LinkedIn and Facebook. A serial entrepreneur who has founded three big data startups and raised over one million dollars, he has become known as the person brands turn to when their data is a mess and their dashboards are giving them bad intel.
In 2025 he launched Agentic X, a live event series that has hosted gatherings across Los Angeles, San Francisco and New York with thought leaders in agentic AI from Meta, AWS, Snowflake, IBM, LangChain and McKinsey. And unlike most data consultants in retail and DTC, Tim walks the walk by running his own luxury brand, NeuThroné.
Headshots
Media contact
Tim Shea
tim@latticeworkinsights.com
Los Angeles, CA
Let's talk data
Retail brand, conference or podcast? The fastest way to reach Tim is on LinkedIn.
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