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About TimTim Shea
Data scientist, 3x startup founder and CEO of Latticework Insights. Twenty-five years of helping brands stop guessing.
The person brands call when the data is a mess
Tim Shea is the founder and CEO of Latticework Insights, a data science agency that helps retail and DTC brands build tailored data infrastructure, unlock real analytics, and cut through the noise in their data.
Tim has spent 25+ years at the intersection of data science, marketing and technology, working with more than 70 brands, including Pepsi, Nissan, Reddit, the NBA, UFC, LinkedIn and Facebook. A serial entrepreneur who has founded three big data startups and raised over one million dollars, he has become known as the person brands turn to when their data is a mess and their dashboards are giving them bad intel.
In 2025 he launched Agentic X, a live event series that has hosted gatherings across Los Angeles, San Francisco and New York with thought leaders in agentic AI from Meta, AWS, Snowflake, IBM, LangChain and McKinsey. And unlike most data consultants in retail and DTC, Tim walks the walk by running his own luxury brand, NeuThroné.
Over the last eight years he has scaled Latticework to serve global brands including Princess Cruises, Diageo, Converse, Sweetgreen and Quora, and built partnerships with Fivetran, Snowflake, Tableau, Salesforce, LangChain and Theta.
“An elite retail brand isn't defined by revenue. It's defined by mastering disciplines to see clearly and act decisively.”Tim Shea · Retail Insider
The road so far
- 2018
Founds Latticework Insights
A Los Angeles data science agency, first known as 97 Communications, built on data scientists who speak advertising.
- 2019
Launches the Open Data Pitch Platform
A platform that finds the best public datasets and mixes them so ad agencies can win new-business pitches.
- 2021
Builds WavelengthNFT
A climate-action protocol built on NFTs, launched out of Latticework.
- 2024
Launches the fractional Chief Data Officer service
C-suite data leadership for brands not ready for a full-time CDO.
- 2025
Starts Agentic X
A live event series on agentic AI, now across Los Angeles, San Francisco and New York.
- 2026
Takes Moneyball for retail to the press
Profiled in Los Angeles Magazine and published in Retail Insider.
Where to next
Let's talk data
Retail brand, conference or podcast? The fastest way to reach Tim is on LinkedIn.