Tim Shea

Hi everyone, I'm Tim Shea.

I'm a data scientist, 3x startup founder and CEO of Latticework Insights. I help retail brands become elite retail brands.

The best way to get caught up on me is this LA Mag profile and these podcast conversations:

The Entrepreneur's LogbookRetail UnwrappedTransform NOW
Connect with TimBook Tim to speak
Tim Shea, founder and CEO of Latticework Insights, in a dark denim shirt
The Entrepreneur's Logbook podcast coverWhy Human Expertise Trumps Hype in an AI WorldThe Entrepreneur's Logbook
Retail Unwrapped podcast coverHumans Are the Weakest Link in Your Data StrategyRetail Unwrapped
As seen in
  • Los Angeles Magazine
  • Retail Insider
  • TED-Ed
  • The Robin Report
  • CEO Weekly
  • New York Weekly
  • CMSWire
“LTV:CAC is not just a number. It is a story.”
Tim Shea · Retail Insider
Latticework Insights graphic: the Latticework logo with the brands Tim Shea has worked with, NBA, UFC, Sweetgreen and RedditLatticework Insightsbuilds data leadership Tim Shea and fellow panelists at an Agentic X panelAgentic Xconvenes the agentic AI crowd Tim Shea with a microphone on stage at the Supermicro and AMD summitTim on stagetalks Moneyball for retail
What's new Teaching retail brands to play Moneyball Los Angeles Magazine Read the profile in Los Angeles Magazine →
Listen

On the mic

All 17 podcast appearances →
In Clear Focus podcast coverIn Clear FocusIs Your Dashboard Lying To You?Nov 2026Selling on Giants podcast coverSelling on GiantsFix Fragmented eCommerce Data: The SMART FrameworkOct 2026CPG Insiders podcast coverCPG InsidersStop Guessing. Start Growing With Data and AIOct 2026Great Mondays Radio podcast coverGreat Mondays RadioDomain Expertise Is the New OilOct 2026Startups With Stu podcast coverStartups With StuA Solopreneur's Perspective on EntrepreneurshipOct 2026The New Moat podcast coverThe New MoatHow to Turn Data Chaos into GrowthAug 2026Richer Retailer podcast coverRicher RetailerWhat a Customer Is Actually Worth to Your StoreAug 2026The Agentic CMO podcast coverThe Agentic CMOThe AI Foundations Leader: Building Smarter Marketing SystemsJul 2026Retail Unwrapped podcast coverRetail UnwrappedHumans Are the Weakest Link in Your Data StrategyJun 2026Transform NOW podcast coverTransform NOWAgentic AI Organization DesignJun 2026
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In the press

Press & media kit →
Los Angeles MagazineProfile

The LA Data Scientist Teaching Retail Brands to Play Moneyball

Los Angeles Magazine · Oct 2026 Retail InsiderBy Tim Shea

Are the Best Retail Brands Playing Moneyball?

Retail Insider · Sep 2026 CEO WeeklyFeature

The wrong number retailers chase

CEO Weekly · Aug 2026
The ideas

How elite brands win

More from Latticework →
The five disciplines of an elite retail brand by Tim Shea: data sprawl, LTV:CAC, SMART analytics, return on analytics spend, data cultureWhat is an elite retail brand? The five disciplinesRead the framework →The SMART Framework by Tim Shea: Speed, Margin, Attribution, Retention and TiersThe SMART Framework: five numbers that find hidden revenueRead the framework →LTV:CAC graphic: a customer lifetime value curve climbing past acquisition costWhat is a customer actually worth? Getting to LTV:CACRead the framework →Return on Analytics Spend graphic: the other ROAS, comparing analytics spend to the revenue it should returnThe other ROAS: your return on analytics spendRead the framework →
Tim Shea, founder and CEO of Latticework Insights, in a dark denim shirt
My story

25 years in the data

Tim Shea is the founder and CEO of Latticework Insights, a Los Angeles data science agency that helps retail and DTC brands become elite retail brands. He has spent 25 years at the intersection of data science, marketing and technology, working with brands including the NBA, UFC, Reddit, Pepsi and Nissan.

Three big data startups, more than 70 brands, and one luxury brand of his own, NeuThroné, so he knows what the numbers feel like from the operator's seat.

25+Years in data
70+Brands served
3xStartup founder

Read my story

Let's talk data

Retail brand, conference or podcast? The fastest way to reach Tim is on LinkedIn.

Connect with TimBook Tim to speak